by Sarah K. Grundy
Seed Phytonutrients is now Leaping Bunny Certified!
As a seedling, Seed Phytonutrients had a mission to change the way the beauty industry brought high performing skin and hair care to you, yours, and the planet. From the start, we’ve refused to compromise our high-standard ethics and principals on sustainable ingredients, packaging and formulation methods, including zero animal testing. Today we can give you even more assurance and transparency about our beliefs and where our products stand.
We’re proud to announce that Seed Phytonutrients has been approved for Leaping Bunny Certification from the Coalition for Consumer Information on Cosmetics (CCIC). It’s humbling to be part of the gold-standard in cruelty free beauty products across the globe, and we’re truly grateful for this honor.
Leaping Bunny began over twenty years ago to help you shop with confidence for animal-friendly products. Amidst a flood of greenwashing, which grew as green beauty popularized, eight national animal protection groups came together to hold the industry accountable. The Leaping Bunny accreditation is now the standard of compassion for animals in regard to personal care products on the market.
The certification affirms that we in no way participate in animal testing at any point in our product development life cycle, and we will gladly be recommitting to the accreditation every year.
Hop on over to Leaping Bunny to read their corporate standard of compassion for animals.